Client Gearbox Innovations
Tasks Research, Concepting, Visual Design, Prototype, Developing
Growers and cultivators use various tools that generate lots of data for their crops. Currently, they cannot link this data well enough to their crops to achieve optimal growth.
To better understand the user, I conducted research. I created a survey to get answers on how the target group worked before the application. I also wanted to know what the needs are for digitizing real-time monitoring. Based on the survey, I developed a persona that describes the target group. I used this during the concept phase.
From the research, I established user needs and came up with a concept from which I designed wireframes. The web application was developed to combine images and data, so the target group can observe the behavior of their crops.
After creating the design, I tested it with the target group, after which I designed a new iteration.
Ultimately, I delivered a prototype of the web application where the target group can combine images and data. Based on the data and images, the target group can monitor the behavior of their crops themselves. Unfortunately, I cannot show more of the application because it is not yet online.
